China Licensing Expo 2026

About the Exhibition

China Licensing Expo (CLE) is the largest and most effective licensing event in Asia, widely recognized as the most effective channel for understanding the licensing market, promoting brands and expanding the licensing business in China and Asia. For more than a decade CLE has witnessed the growth of China's licensing industry. This year CLE reached 40,000 sq m of exhibition space, with over 350 exhibitors presenting more than 1,800 brands — international brands accounting for over 80% — from world-class licensors to new properties, with 40% being first-time participants. CLE is held concurrently with China Toy Expo, China Kids Expo and China Preschool Expo.

Industries