Shanghai Private Label Fair 2026

The Shanghai Private Label Fair (PLF) is an international exhibition of global private-label retail. It invites makers of food and beverages, consumer goods, personal-care products, international consumer goods and other mass-market industrial goods.

Dates: 3–5 December 2026. City: Shanghai. Venue: Shanghai New International Expo Centre (SNIEC). Dates are set by the organizer and can be revised, so check them against the official source before booking travel.

Sectors: Packaging, Business & Finance, Furniture & Interior, Consumer Goods, Gifts & Souvenirs. The organizer publishes the full list of halls and the exhibitor line-up closer to the dates.

Most stands work in Chinese and only some teams speak English. We arrange a Chinese interpreter in Shanghai: at the stands, in supplier negotiations and on factory visits.

Hotels near the venue sell out months ahead, so start planning well before 3–5 December 2026. Entry requires an M business visa: we handle it end to end in 10-14 days, including the invitation for the fair, without you visiting a consulate.

Related events by sector or city: AquaTech China 2026 (28–30 October 2026); Shanghai International Oral Care Expo 2026 (28–30 October 2026); Shanghai International Personal Care Expo 2026 (28–30 October 2026). Several fairs can often be combined into one itinerary when the dates do not overlap.